THE ROBERT W. WHITAKER ARCHIVE

BE FRUITFUL AND MULTIPLY | 1999-08-07

There is an interesting advertisement on page C-11 of the July 13, 1999 "New York Times." It shows a happy, nice looking young white couple. The header says, "WE WANT YOU TO MEET THE RIGHT WOMAN AS MUCH AS YOU DO."

Below this, the lead sentence is, "Our goal is Jewish continuity."

At the end the article announces that this is part of , "A Not-For-Profit Program of the Jewish Board of Family and Children's Services. A Recipient Agency of UJA-Federation."

The UJA, the United Jewish Appeal, is a tax-deductible organization.

In a sane world, there would be nothing strange about this advertisement. In a sane world, it is routine for people to be concerned about the survival of their own kind. After all, as Benjamin Franklin pointed out, there is nothing more natural than for a person to want to see people who look like he does survive and multiply.(See "Benjamin Franklin Was Anaziwhowantedtokillsixmillionjews!!", June 5)

But one wonders what would happen to a tax-deductible group that sponsored "white continuity."